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Picking a Digital Marketing Niche for Your Agency

mention

Clients seeking services in that niche will naturally gravitate toward you, drawn in by your specialized proficiency and knowledge. You’ll have to constantly battle with the more established agencies and industry juggernauts that have a deep-pocketed advantage over you. Is it large enough to support your agency?

Marketing 167
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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

When marketers gather intelligence, they’re examining their competitors, product performance, consumer base, the state of the industry, and more. Collective knowledge gathered across an entire industry brings many advantages. Though both are key to developing a winning market strategy, neither process is interchangeable.

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Generative AI in Consulting

Alpha Sense BI

Does the risk of a new and potentially unethical technology like genAI outweigh the competitive advantage it offers? Vetting data sources that serve as the foundation for an AI system’s knowledge becomes critical to ensuring reliable results or decisions. The core of an unbiased algorithm starts with the content sets it’s based on.

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What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.

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How to Conduct Deeper Market Analysis

Alpha Sense BI

To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.

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How to do competitive market analysis in 10 steps

ATTEST

With this knowledge, you’ll be able to devise strategies that will help you get ahead of your closest competitors. It will also enable you to spot marketing opportunities to take market share from competitors who are underperforming. You can’t research your competitors’ businesses if you don’t know who they are.

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How to do competitive market analysis in 10 steps

ATTEST

With this knowledge, you’ll be able to devise strategies that will help you get ahead of your closest competitors. It will also enable you to spot marketing opportunities to take market share from competitors who are underperforming. You can’t research your competitors’ businesses if you don’t know who they are.