Remove Advantage Remove Knowledge Remove Market Intelligence Remove SWOT
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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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Competitive Portfolio Positioning in Asset Management: The Power of Generative AI

Alpha Sense BI

To competitively position portfolios in lingering downtrends, portfolio managers need streamlined intelligence and information in order to strategically pivot. As a result, firms lose the ability to swiftly pivot in response to market conditions and struggle to maintain a competitive edge.

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Retrieval-Augmented Generation (RAG): What It Is and Why It’s an Essential Component of Enterprise AI

Alpha Sense BI

RAG grounds a large language model (LLM)— a type of AI program that can recognize and generate text, among other capabilities — in authoritative content by asking it only to reason over information retrieved from a specified set of data, rather than reproduce knowledge from its training dataset.

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Generative AI in Consulting

Alpha Sense BI

Does the risk of a new and potentially unethical technology like genAI outweigh the competitive advantage it offers? Vetting data sources that serve as the foundation for an AI system’s knowledge becomes critical to ensuring reliable results or decisions. The core of an unbiased algorithm starts with the content sets it’s based on.

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

Businesses are embracing a technology-driven approach to gain a competitive advantage. The immediate challenge for the survival of many organisations during the current time is how to recognise, prioritise, and adapt to the range of real external threats that now impact competitive advantage.

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What is Search Intelligence? – The Complete Guide

GrowbyData

In this article, we are going to learn about Search Intelligence software , learn about its components, and how it can help various professionals in agencies, and brands. What is Search Intelligence? Having a broad perspective on your SERP and understanding how you stack against your competitors is a must knowledge.

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How to do competitive market analysis in 10 steps

ATTEST

Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. Carry out a SWOT analysis. What is competitive analysis? Identify your competitors.