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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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Competitive Portfolio Positioning in Asset Management: The Power of Generative AI

Alpha Sense BI

To competitively position portfolios in lingering downtrends, portfolio managers need streamlined intelligence and information in order to strategically pivot. As a result, firms lose the ability to swiftly pivot in response to market conditions and struggle to maintain a competitive edge.

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AlphaSense iOS App: Expert Insights On the Go

Alpha Sense BI

Whether you’re en route to visit a client, stuck in an airport, or conducting work away from the office, you can access our all-in-one market intelligence platform right at your fingertips. For market researchers, accessing valuable expert perspectives anywhere is crucial to making fast and fully informed business decisions.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. Calculate the return on investment (ROI) of your market intelligence by using our ROI calculator.

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Retrieval-Augmented Generation (RAG): What It Is and Why It’s an Essential Component of Enterprise AI

Alpha Sense BI

RAG grounds a large language model (LLM)— a type of AI program that can recognize and generate text, among other capabilities — in authoritative content by asking it only to reason over information retrieved from a specified set of data, rather than reproduce knowledge from its training dataset.

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Generative AI in Consulting

Alpha Sense BI

Collaboration and Knowledge Management : By serving as a platform for sharing knowledge and capturing collective expertise, genAI empowers consultants to collaborate more efficiently on projects, exchange valuable insights, and build upon one another’s ideas. Download our report to learn the future of genAI in your industry.

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust. The analyst should be drawing on a variety of both primary and secondary intelligence. Cultural intelligence (C) From SWOT to TOWS. The analyst needs to be sceptical by nature.