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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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Competitive Portfolio Positioning in Asset Management: The Power of Generative AI

Alpha Sense BI

To competitively position portfolios in lingering downtrends, portfolio managers need streamlined intelligence and information in order to strategically pivot. Often, investment teams are plagued with inefficiencies created by internal research and external content spread across disparate systems and teams working in silos.

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Retrieval-Augmented Generation (RAG): What It Is and Why It’s an Essential Component of Enterprise AI

Alpha Sense BI

This hybrid method is especially advantageous in fields where current, domain-specific information is essential. We also trained these models on specific tasks that our customers have to do everyday: everything from earnings analysis, competitive landscaping, SWOT analysis, and so much more. Start your free trial of AlphaSense today.

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What Is Market Entry Research and Why Is It Important?

Netbasequid

Your market research platform should help you assess the field through competitive intelligence including product comparison, market share, and SWOT analysis. There are many advantages of this approach compared to traditional ethnography. The post What Is Market Entry Research and Why Is It Important?

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

Businesses are embracing a technology-driven approach to gain a competitive advantage. The immediate challenge for the survival of many organisations during the current time is how to recognise, prioritise, and adapt to the range of real external threats that now impact competitive advantage.

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What is Search Intelligence? – The Complete Guide

GrowbyData

In this article, we are going to learn about Search Intelligence software , learn about its components, and how it can help various professionals in agencies, and brands. What is Search Intelligence? That’s where Search Intelligence will have huge advantages. Search intelligence helps brands for various reasons.

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Generative AI in Consulting

Alpha Sense BI

Does the risk of a new and potentially unethical technology like genAI outweigh the competitive advantage it offers? In our State of Generative AI & Market Intelligence Report 2023 , 65% of respondents say they have used AI tools within their research, while 70% report integrating genAI chat dialogue tools into their workflows.