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Take Control of Your Brand with Direct-to-Consumer (D2C)

Evalueserve

One of the key advantages of D2C is that it allows companies to take full ownership over the entire end-to-end brand experience. PepsiCo launched two new D2C e-Commerce Web Properties in 2020: PantryShop.com & Snacks.com. Reach customers on non-commerce platforms (social media, games, etc.). Knowledge Hub.

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6 Metrics To Help You Find Your Most Important eCommerce Competitors

Data Hut

The competition in the e-commerce space is fierce. The knowledge one gains from such study/research is possibly advantageous to set competitive prices. In this blog post, we'll explore the best ways to find your competitors and why they're an important metric for any e-commerce store. Who are your competitors?

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Digital transformation in retail: A guide for brands

bazaarvoice

Source: Amazon E-commerce giant Amazon is setting the tone for digital transformation in the retail industry with its physical clothing stores, Amazon Style. Some elements, like omnichannel commerce, can be implemented by virtually any retailer. More complex technologies, like AR, might be difficult (but not impossible!)

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Matter. How SEOs Can Help. Now - Whiteboard Friday

Moz

You can understand how that if you're an SEO that works with a lot of local businesses, works with say a couple of different restaurants , well, then this concierge can then help provide you with third-party, unbiased information about these types of restaurants. These are things you can find out and take advantage of.

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Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

Moz

This particular restaurant location has an obvious problem with slow service, orders being filled incorrectly, and employees who have been denied the training they need to represent the brand in a knowledgeable, friendly, or accessible manner.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

Datapine Blog

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage. The rate at which data is generated has increased exponentially in recent years.

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How To Do Local SEO for Businesses Without Physical Locations in 2021

Moz

Your business may be e-commerce (like the Dollar Shave Club), or offer digital services (like Credit Karma), or sell via print catalogue or other remote methodology. Yet another hybrid would be a model like the Vermont Country Store, with its brick-and-mortar shops, e-commerce shopping, and huge volume of print catalog-driven sales.