SCIP

APRIL 21, 2024

SCIP Insights Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Business Landscape In today's fast-paced business scene, quick and informed decisions are key to success. This shift helps businesses tackle uncertainty, grab opportunities, and lead the pack.

Advantage 45

Advantage Advantage Competitive SCIP 45

Markets and Markets

JULY 22, 2020

While it may seem competitive intelligence (CI) and market intelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. Thus, competitive intelligence is business-focused.

Competitive Intelligence 40

Competitive Intelligence Market Intelligence Intelligence Intelligence 40

Netbasequid

JULY 26, 2022

Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. As a quick summary, primary market research is a form of research where data is collected, analyzed, and interpreted through an organization’s internal efforts.

Market Research 98

Market Research Marketing Research Research Marketing 98

Engage3

JANUARY 18, 2022

Retail CIO’s can use this special edition to advise the business areas on how to cut through market hype when prioritizing retail technology investments in a disruptive and unpredictable digital business environment.”. “We Engage3 is one of only two vendors to be featured by both IDC and Retail Today.

Retail 52

Retail Management Competitive Intelligence Competitive Landscape 52

Netbasequid

OCTOBER 3, 2022

The researcher is more likely to accept results that confirm what they already know about the way markets or consumers are than those that contradict their views. In the modern fast-changing business environment, it’s easy to see why such bias might lead to a colossal failure down the line. Acquiescence Bias.

Research 105

Research Market Research Marketing Research Analysis 105

Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

AUGUST 1, 2022

And this is the exact opposite of what needs to happen in today’s consumer-driven business environment. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. Each has its own advantages and challenges.

Market Research 98

Market Research Marketing Research Research Marketing 98