Netbasequid

MAY 25, 2022

On the surface, this “data” includes information on the types of products and services available, how many are sold to/by the number of businesses operating in the market, and the size of the customer base. But below the surface, there is so much more data available – and so much opportunity. Market Data Challenges.

IT 124

IT Marketing Marketing Innovation 124

Netbasequid

OCTOBER 3, 2022

The researcher is more likely to accept results that confirm what they already know about the way markets or consumers are than those that contradict their views. In the modern fast-changing business environment, it’s easy to see why such bias might lead to a colossal failure down the line. Analysis Bias. Hot Stuff Bias.

Research 105

Research Market Research Marketing Research Analysis 105

Netbasequid

AUGUST 1, 2022

And this is the exact opposite of what needs to happen in today’s consumer-driven business environment. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. Each has its own advantages and challenges.

Market Research 98

Market Research Marketing Research Research Marketing 98

Alpha Sense BI

DECEMBER 13, 2022

The overwhelming majority of business leaders now recognize the need to grow this market intelligence practice in their organizations. Yet Harvard Business Review found that while 90% of leaders cite it as “key to c o mpany success,” only a quarter are genuinely confident in their data and analysis skills.

Analysis 97

Analysis Marketing Marketing Primary Research 97