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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

The goal of a competitive analysis is to monitor a competitor’s strategies; and benchmarking takes it one step further by following the activities of market leaders, gathering metrics, and then comparing the results against a company’s performance over time. Advantages of Competitor Analysis and How to Do it ?

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Outsmarting Your Rivals in the Market: Competition Analysis Tool

Netbasequid

The Importance of Competition Analysis A good competition analysis reveals intel beyond the typical surface metrics that most companies get hung up on, like who has more social media followers. A top tool provides a wealth of information that the business can use for strategic decision-making.

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7 Strategies For Using Pinterest Analytics To Get Better Campaign Results

mention

Here you’ll find a plethora of information, from audience demographics to pin performance. If you want to dramatically improve the performance of your Pinterest content, you’ll need to stay diligent with data analysis and optimizations. (Pro Look at what competitors (or similar brands) are pinning.

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Competitive Comparison: What It Is, Why You Need It, & How to Do It

Netbasequid

And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. What does a competitive analysis offer and why does a brand need it? It provides metrics that matter – demographics, psychographics, sentiment analysis and even brand passion. Let’s check it out!

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?

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Why Social Media Dashboards are a Must for Brands

Netbasequid

Its most significant feature is the best-in-class competitor analysis, enabling users to set alerts for any move made by their competitors. Competitive benchmarking helps brands understand where they stand in the industry, while topic and phrase identification enables them to join relevant conversations.