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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. This dystopian reality series sports some impressive stats. Reach out for a demo and we’ll help you win again!

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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

Sports 98
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The full lifecycle guide to product marketing

bazaarvoice

Product marketing: A term most know, many conquer, but few completely master. But don’t worry, this comprehensive guide of the full product marketing lifecycle—from before, during, and after launch—will teach you how to easily become one of the latter. Chapters: What is product marketing? What is product marketing?

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The optical illusion of job descriptions

Academyci

My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” How can one use targeted markets?

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Jumping into a Trend Early & Amplifying It with KOLs

Netbasequid

Loungewear for the home office win. And pivoting to catch an emerging trend in its infancy can pay off big time by capturing market share early. Even as real-world sporting events came back, esports has retained its booming popularity and ended 2020 with streaming numbers up 69% over 2019.

IT 98
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Ep. 577 – 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research

Happy Market

My guest today is Anne Beall, Founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands. Strategic Market Research: A Guide to Conducting Research that Drives Businesses: [link]. Anne holds a Ph.D.

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Agency Resources

Resonate

Agencies are under immense pressure to find new and innovative ways to win new business, retain current business and compete against new and untraditional players. Check out our resources on how agencies can use this deepest understanding to win more business and drive your agency growth. Media & Entertainment Resources.

Win 52