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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. This dystopian reality series sports some impressive stats. Reach out for a demo and we’ll help you win again!

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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

Sports 98
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Ep. 577 – 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research

Happy Market

My guest today is Anne Beall, Founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands. Strategic Market Research: A Guide to Conducting Research that Drives Businesses: [link]. Anne holds a Ph.D.

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The optical illusion of job descriptions

Academyci

“Collect, validate, analyze, and interpret a broad range of market-related competitive data, including industry, financial, volume, market, and competitive insights needed to develop strategic business plans.”. Make recommendations on sales tactics and product planning to enable… to win in the market. Even better.

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Jumping into a Trend Early & Amplifying It with KOLs

Netbasequid

Loungewear for the home office win. And pivoting to catch an emerging trend in its infancy can pay off big time by capturing market share early. Even as real-world sporting events came back, esports has retained its booming popularity and ended 2020 with streaming numbers up 69% over 2019. Loungewear for the Home Office Win.

IT 98
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Agency Resources

Resonate

Agencies are under immense pressure to find new and innovative ways to win new business, retain current business and compete against new and untraditional players. Check out our resources on how agencies can use this deepest understanding to win more business and drive your agency growth. Media & Entertainment Resources.

Win 52
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Ep. 576 – Why Leverage Neuroscience to Measure Consumer & Shopper Behavior with Hunter Thurman, President of Alpha-Diver

Happy Market

This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? You’re listening to the Happy Market Research podcast.