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How to Perform Market Research: A 7-Step Guide

Netbasequid

Whether you’re a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. And without this contextual analysis, your market research is pretty worthless. Why Accurate Market Research Matters.

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Ep. 520 – IA Annual 2022 Conference Series: Erin Kelly, President and CEO of Advanced Symbolics Inc.

Happy Market

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. I went to restaurants and then five days later I went to New York, rode the subway.

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Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

Shake Shack is one such brand that is channeling consumers’ K-pop love – and it’s leveraging the phenomenon to bring some unique contention to the ongoing chicken wars, while making the most its consumer market research. It’s influencer marketing strategy 1.0, And its consumer and marketing research couldn’t be more on-point.

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Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room 

Happy Market

This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing.

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How Trend Analysis Works in Marketing

Netbasequid

A recent survey found 38% of marketers say their content marketing strategy is just average, while 10% described their approach as fair, or poor. With that, let’s see how a trend analysis can give you a leg up on your marketing endeavors. If your market research is a portrait, a trend analysis is the backdrop.

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Ep. 557 – Why Shoppers are Changing and how it Impacts Brands with Rebecca Brooks, Founder & CEO of Alter Agents

Happy Market

Founded in 2010, Alter Agents is based in Los Angeles California and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision-making. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing. Website: [link].

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Ep. 552 – HMRP Monday Edition: John Dick, Founder & CEO of Civic Science; Managing Gen Z in the Modern Workplace

Happy Market

Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Their proprietary InsightStore analyzes the responses so decision-makers can discover the market and cultural trends. You’re listening to the Happy Market Research podcast.