article thumbnail

The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.

article thumbnail

7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Market Intelligence Tools of 2021

Netbasequid

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.

article thumbnail

Top 15 market research companies in the United States (US) 

ATTEST

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. Speak to the research experts 2.

article thumbnail

What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

article thumbnail

How To Write A Competitor Analysis Report

Aqute Intelligence

Analyze the language they use, the pain points they address, and which market segments they feature in their case studies or testimonials. Are they targeting the same audience segments as you, indicating a higher likelihood of direct competition? This includes tone of voice, key messages, and visual identity.

article thumbnail

Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

He was president and managing director of MarkLines, a Japan-based automotive market research and business-to-business direct marketing company catering to a members-only clientele. Executive Profile: Joshua Johnson, Senior Manager for Advanced Planning Market Intelligence at Nissan.