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The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.

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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. You will crash.

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Top 15 market research companies in the United States (US) 

ATTEST

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side.

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligence research much easier for you.

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The Value of Broker Research: Insights You Won’t Find Elsewhere

Alpha Sense BI

The information found within is both differentiated from other content sources and proves highly valuable as part of any market research workflow, whether that be M&A monitoring, market landscaping, competitive intelligence, or benchmarking.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

Lukas Voda is the manager for competitive intelligence at Caterpillar , a Deerfield, Illinois-headquartered manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.

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New Product Development Research: What It Is, Stages, and Examples

Netbasequid

Yes, there are indeed that many new products being introduced to the market every year, according to Harvard Business School. Many new products fail because their creators use an ineffective market segmentation mechanism. What Is New Product Development Research? Still want to launch? This is key.