How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
CXL
OCTOBER 7, 2022
In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. These averages are useful for benchmarking figures for your industry, especially when starting out. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution.
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