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Brands Innovating Ahead of Consumer Curve

Netbasequid

Some brands are even innovating ahead of the consumer curve to set the pace for tomorrow’s trends. Consumer and market intelligence pulls back the curtain to reveal insight informing these major moves. Winning and losing first mover experiments. The global AI market is expected to reach $89.8 There are 1.35

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Cinco de Mayo Provides a Platform for Brand Offerings

Netbasequid

Consumer and market insights demonstrate why this is a winning business strategy. The following two examples demonstrate that a company does not have to be a food giant to run an excellent promotion and win the hearts of consumers. Reach out for a demo and take your marketing to the next level!

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Using Continuous Intelligence to Identify Unmet Needs

Netbasequid

Or perhaps, you’re already offering precisely what they want – and you merely need to adjust your marketing and ads to highlight it a little more clearly. And unmet needs span not just products and innovations, but customer service and brand attributes as well. Whitespace Identification for the Win.

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ESG Frameworks: Strategies From Industry Leaders

Alpha Sense BI

Now more than ever, authentic programs and initiatives founded in prioritizing the environmental, social, and governance impact of supply chains prove to be one of the best ways to win over consumers, investors, and their capital—especially during an economic downturn. reveal their carbon footprint and other ESG metrics.

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What Facebook’s Renaming Means for Brands’ Consumer Intelligence Efforts

Netbasequid

And if you’re doing your social listening and market intelligence homework, then you shouldn’t be surprised here at all. The future is upon us, and brands need consumer intelligence to tell them how their customers respond to changing times. But that was obviously a taste of what’s to come.

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CPG Market Overview & Outlook for 2023 and Beyond

Alpha Sense BI

However, a number of CPG companies are demonstrating the value of innovation and openness to new approaches in cultivating resilience within this uncertain time and actually thriving in the process. Since 2019, the hard seltzer market has grown by over $9 billion in revenue.