Tue.Apr 13, 2021

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New AI Assistants Do Wonders for Marketing Teams

Smart Data Collective

A robust Artificial Intelligence or AI-based virtual assistant can supercharge your lead conversion process and optimize your marketing and sales teams’ performance. Conversica is one such solution, providing Intelligent Virtual Assistants (IVA) for customer engagement that help companies attract, obtain, and grow a customer base at scale. However, while Conversica offers excellent AI assistant features and functionalities, there are pros and cons to using the solution that might not fully addre

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Three Human Attributes Needed to Thrive Amid Business Disruption

ArchIntel

ArchIntel™ -. An article written by MIT Technology Review’s Insights team points out that companies cannot rely on technology alone to prepare for business uncertainties. This has been the case over the past year, as the COVID-19 pandemic brought unprecedented disruption to companies. Citing Deloitte’s 2021 Global Human Capital Trends survey , the Insights team said organizational preparedness hinges on three inherently human concepts : purpose, potential and perspective.

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What Are the Most Important Steps to Protect Your Organization’s Data?

Smart Data Collective

In the modern world of business, data is one of the most important resources for any organization trying to thrive. It also happens to be one of the most vulnerable and frequently attacked. Business data is highly valuable for cybercriminals. They even go after meta data. Big data can reveal trade secrets, financial information, as well as passwords or access keys to crucial enterprise resources.

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Intelligence Community’s Bias Toward Classified Sources Proving Costly to National Security

ArchIntel

ArchIntel™ -. The U.S. Intelligence Community has for too long put a premium on classified intelligence sources over those in freely available channels. However, an article on Defense One says that sometimes this sort of informational discrimination robs policy-makers of low-hanging but equally valuable pieces of intelligence. Author Cortney Weinbaum said that the intelligence community prefers to “rely on billion-dollar classified satellites and intelligence-collection programs” rather than gat

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Big Data Will Become Central to Healthcare Following The Pandemic

Smart Data Collective

Big data analytics has already had a transformative influence across a wide range of sectors, and it’s perhaps no more prevalent than in the world of healthcare. With the sheer volume of information that patients are capable of producing and the heightened emphasis on the industry in the wake of the COVID-19 pandemic , big data may yet develop into one of the most significant tools in maintaining the health of individuals and even anticipating the emergence of conditions that are yet to manifest

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KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence

ArchIntel

ArchIntel™ -. “The Global Logistics Services Software Market is expected to grow by $ 2.92 bn during 2021-2025 progressing at a CAGR of 10% during the forecast period.” — ReportLinker. KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence.

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Akamai Technologies Recruiting Competitive Intelligence Director for Industry Marketing Team

ArchIntel

ArchIntel™ -. Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy. The director will be responsible for creating processes to monitor the competitive environment and providing strategic insights and recommendations.

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Your Guide To Modern Agency Analytics, Dashboards & Reporting Techniques

Datapine Blog

With the exponential growth of digital businesses, so has grown the need to outsource some key processes to digital agencies. Although this is positive for the many types of agencies in the market, it has also left them facing a big challenge. With more potential clients on the lookout, agencies need to stand out from the rest with top-quality services and unique features that will make them irreplaceable for their clients.

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Commercial GEOINT Proving Invaluable to Government, Citizen Journalists

ArchIntel

ArchIntel™ -. Commercial geospatial intelligence, itself a kind of open-source intelligence, has proven itself invaluable in exposing the nefarious activities of certain governments. An article on the Brookings Institution’s website further stresses the strategic value of freely-available GEOINT for advancing U.S. national security and for unmasking various bad actors around the world.

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Exploring the COVID-19 Vaccination Landscape with Consumer Intelligence 

Netbasequid

. Of late, few topics capture the hearts and minds of consumers so much as those swirling around the COVID-19 vaccination conversation. In this piece, we’ll explore what we’ve discovered about the vaccination landscape and share how we see consumer perception shifting over time. . Capturing the COVID -19 Vaccine Conversation . COVID -19 conversations impact everything, so we wanted to better understand how different aspects of this conversation were evolving.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Creating More Human Workplaces by Cultivating Empathy and Belongingness

ArchIntel

ArchIntel™ -. Eric Mosley , co-founder and CEO of Workhuman, believes that cultivating a culture of empathy and belonging leads to a more human workplace. In his article for Forbes, Mosley defined empathy as the capacity to understand how others experience the world. He explained that when empathy is present, companies connect with customers with greater urgency.

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CACP Award of Excellence winner announced

IBI

The 2020 CACP Award of Excellence for Combating Organized Crime was given to the Integrated Proceeds of Crime (IPOC) Unit of Division C of the Royal Canadian Mounted Police and the Criminal Investigations Division of Revenue Canada’s Quebec region. ibi, a TIBCO company, sponsors this award, which the Canadian Association of Chiefs of Police (CACP) gives to law enforcement units that have had a significant impact on the operations of organized criminals.

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7 Questions to Ask When Hiring a Content Marketing Agency

Moz

Deciding on an agency for content marketing is often tough thanks to the sheer volume of agencies out there, and because you want to ensure that the one you pick delivers ROI. To make things easier, here are seven key questions to ask when you’re trying to find the right agency for your content needs.

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Creating a YTD Calculation in Planning Analytics (TM1)

John Daniel Associates

Adding calculations to your Planning Analytics model, like a YTD measure, provides users with the values they need without having to export data and do the math themselves. Determining what calculations will be most useful in your model is best decided after receiving feedback from users. Why? Because conversations about what data they’re extracting and manipulating themselves leads to a more comprehensive model.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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TikTok Influencers: A Quick and Easy Introductory Guide

Infegy

You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things). TikTok is a melting pot of enthusiastic content creators and consumers talking about brands and products they love, which have powerful influence on buying habits and purchase decisions.

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The 3 Industries Poised for Growth in the Edge

Intriccately

Edge computing is growing for one simple reason: It serves a real and expanding need, which is that users and the companies that serve users are demanding more data and more speed of data distribution in order to support better customer experiences.

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Image Captioning: Generating Stories from Unstructured Data Using Applied NLG

Dataversity

Click here to learn more about Dr. Chintan Shah. Stories have been a proven medium for influencing, explaining, and teaching for ages. Stories provoke thought and bring out insights that are hard to decipher and understand otherwise. The art of storytelling is often overlooked in data-driven operations, and businesses fail to understand that the best […].

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Non-endemic Brands Are Revolutionizing Their Strategies by Pivoting to Health and Wellness

Digimind

Health and wellness branding is one of, if not the most strategic way for non-endemic brands to dip their toes into this $4.5 trillion wellness industry.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Converging Privacy and Cybersecurity Brings Tighter Workplace Practices for Companies

Dataversity

Click to learn more about author Ashok Sharma. It is ironic to witness the rate of cyberattacks, data breaches, and unauthorized use of personal data growing directly proportional to laws being established to regulate the collection, use, retention, disclosure, and disposal of personal information worldwide. With the growing use of big data, AI, and machine learning, […].

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The Chicken Sandwich Wars Take to Digital

Pathmatics

It’s an age-old question: which came first, the chicken or the egg?

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Importance of VPNs For Streamers in a Data-Centric World

Smart Data Collective

Big data is becoming a lot more important in many facets of our lives. One of the most obvious benefits of big data can be seen in the world of video streaming. Companies like Netflix use big data on their end , but end users can use big data technology too. One of the most important tools that streamers should use in a world governed by big data is a VPN.

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