Fri.Oct 15, 2021

12 Sales Enablement Assets & Materials That Win Deals


Making cold calls. Running demos. Persuading decision-makers. Sales Enablement

Be the Best – 9 Ways to Market Your Business with Big Data

Smart Data Collective

Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing.


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Mom’s Spaghetti Shows Consumer Understanding in Action


Navigating trends and consumer behavior can often feel like running an obstacle course. However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September.

6 Data-Driven Tips to Dramatically Improve User Experience on Your Site

Smart Data Collective

We have talked about the benefits of using big data in web design. One of the most important benefits of data analytics is improving user experience. Jenny Booth highlighted this in her post Data-informed design: Getting started with UX analytics. We wanted to cover this topic in more depth.

Rejection isn't the end of the road


You can feel your heart drop a little when that lead says no, but is it the end of the road or just the closure of that part of the relationship? There are many reasons why a lead may have said no. They may not completely understand the value proposition.