Thu.Jul 27, 2023

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IT leaders grapple with shadow AI

CIO

Max Chan knew he had to do something. Soon after ChatGPT burst on the scene in November 2022, Chan realized generative AI would amount to far more than the just the latest technology flash-in-the-pan. With the ability to instantaneously ingest reams of data using large language models (LLMs), generative AI technologies such as OpenAI’s ChatGPT and Google’s Bard can produce reports, contracts, and application code far surpassing earlier technologies in speed, accuracy, and thoroughness.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level.

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SAP raises on-prem support costs again to drive cloud adoption

CIO

First came the carrot of lower costs in the cloud with the bundled Rise with SAP offering. Now here comes the stick. SAP said Thursday it will raise the cost of support for users of its on-premises software for the second year in a row, just days after announcing plans to withhold future innovations in its products from on-prem customers. “SAP’s newest innovations and capabilities will only be delivered in SAP public cloud and SAP private cloud using RISE with SAP as the enabler,” CEO Christian

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Context, Culture, Collaboration: The Value of Self-Service BI

Domo

Howard Dresner, founder and Chief Research Officer at Dresner Advisory Services is one of the top business intelligence experts. Dresner’s 2023 Self-Service Business Intelligence Market Study dives into how self-service BI is changing how businesses run—and how people work. It’s a thought-provoking topic we explore in a conversation between Howard and Domo leaders Ben Schein and Chris Wright.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The central role of a multi-cloud approach when future-proofing today’s dynamic enterprises

CIO

As we closed out 2022 and began 2023, VMware’s Research and Insights organization interviewed more than 450 technology executives to get their candid views on the topics that present enterprises with the greatest opportunities and challenges. The resulting report revealed a technology landscape marked by excessive pressure to deliver IT value in uncertain times.

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CIO Diane Schwarz on the power of professional ecosystems

CIO

Diane Schwarz knows it as well as anyone: You can’t climb to the C-suite alone. It takes an ecosystem of colleagues, clients, and partners — all of whom help you navigate what is often a nonlinear path. Such has been the case in Diane’s own storied career, from her education at Notre Dame and Chicago Booth to CIO posts at Textron, Hunt Energy, and most recently, Johnson Controls, the $25 billion global enterprise that is helping to create smart, sustainable buildings through its OpenBlue suite o

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7 Effective Tips for HubSpot CRM Implementation

Weidert Group

If you’ve made the decision to leverage the HubSpot customer relationship management (CRM) platform, you’re in good company. HubSpot has more than 177,000 global customers who use the platform to help attract prospects, close deals, improve customer retention, and grow their businesses. Like many others, you likely recognize the benefits of the all-in-one marketing, sales, and service platform and how HubSpot CRM implementation can help your business grow better.

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Enterprise Sales: Creating A Formula That Works With Alexine Mudawar

Owler

Alexine Mudawar, CEO, Women In Sales With a decade of enterprise sales experience under her belt, Alexine Mudawar has transitioned into the role of CEO at Women In Sales. The industry leader and LinkedIn Top Sales Voice talks about her career experiences and shares advice for professionals looking to break into enterprise sales. Let's start by describing your specialization in enterprise sales.

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Cannabis Investing Landscape: Key Insights and Opportunities

Alpha Sense BI

Cannabis—it’s an industry that generated $43.72 billion globally last year and will grow cashflow to $82.3 billion by 2027. But, the haphazard state-level legalization of cannabis in the US, more specifically the conflicting regulations across states, has muddied waters for aspiring national growers, retailers, and investors. This has left many wondering: what law-abiding opportunities exist?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Newsletter – July 2023

Fuld

The latest edition of our Fuld insights newsletter brings you a curated collection of industry insights, cutting-edge trends, and strategic advice to help you navigate today’s complex business landscape and gain a competitive edge. Firstly, we delve into the rapidly evolving Health & Life Sciences sector with key takeaways from our recent webinar featuring industry leaders from CareFirst BlueCross BlueShield, CVS Health, and a former executive of both Merck and Pfizer.

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How to optimize your market intelligence strategy in 6 steps

WideNARROW

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available. However, having access to market research isn't enough - you must hone your strategy to ensure maximum efficiency while also maintaining relevance.

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Healthcare and Pharma Competitive Intelligence Dashboard

Fuld

A US-based healthcare company wanted to explore its options for a clinical drug development strategy that would minimize its time to market. It therefore sought to keep track of all the drug developments in its therapeutic areas to identify key industry learnings. Objective To track and analyze all the drug trials and pipelines in their priority therapeutic areas.

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The advantages of being cloud smart

CIO

Last year VMware commissioned an eye-opening survey of IT leaders, including nearly 6,000 CIOs, CISOs, CTOs, application developers, cloud architects, and DevOps professionals across the globe. The resulting report, “ The Multi-Cloud Maturity Index ,” garnered important intelligence on the state of multi-cloud deployments across industries. As a multi-cloud approach becomes increasingly ubiquitous with efforts to future-proof today’s dynamic and distributed organizations—which, in today’s era of

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission