Crayon

MARCH 18, 2022

Your product team has spent the last 18 months cookin’ up something shiny. Prospects are going to love it. There’s just one problem: You’re entering a saturated market. There’s the old guard. The scrappy upstarts. How do you capture market share at this critical juncture? Enter penetration pricing , a simple strategy long used by soon-to-be consumer tech titans to capture hearts, minds, and credit card numbers.

IT 325

IT Loss Competitive Marketing 325

Netbasequid

MARCH 18, 2022

Being aware of industry trends is crucial for any business. It allows brands to take advantage of available opportunities as well as avoid potential threats. And advanced consumer trend analytics makes all difference here, as trends move fast – and not all of them are worth a brand’s time or investment. How does a brand identify relevant trends, particularly in the B2B space?

Commerce 98

Commerce Analysis Advantage Advantage 98

Weidert Group

MARCH 18, 2022

Taking aim at a moving target isn’t easy, and that’s exactly what you’re doing when it comes to Search Engine Optimization (SEO). In the digital marketing quest to organically reach the top of the Search Engine Results Page (SERP), you’re up against ever-evolving practices, algorithms, and consumer behaviors. Undergoing some SEO training in 2022 is essential to getting yourself discovered by your prospects and even your current customers.

Algorithm 59

Algorithm Marketing Marketing IT 59

Domo

MARCH 18, 2022

With some people heading back to the office, we thought now would be a good time to take a look at the anonymized mobility data from Safegraph to understand if downtowns are bustling again. For this analysis, we used Domo’s powerful data transformation tools to extract data for the Chicago Loop, Manhattan-Midtown, and Manhattan-Financial Districts zip codes—i.e, some of the biggest central business districts in the United States.

Analysis 52

Analysis Business 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Dataversity

MARCH 18, 2022

If your small or medium-sized business (SMB) is looking for ways to improve forecasting, problem-solving, and market opportunities, it must embrace self-service advanced analytics that allow business users to leverage their role, their knowledge of their business function, and their collaborative initiatives to gather, analyze, and share information and improve business results.

Business 52

Business Knowledge Information Marketing 52

Dataversity

MARCH 18, 2022

“Unless and until all members of a team have a common understanding of the problem, attempts to solve the problem are just so much wasted energy.” –Gerald M. Weinberg [1] In March 2019, one of us (Thomas C. Redman) served as the judge in a mock trial of a data architect (played by Laura Sebastian Coleman) […]. The post What Data Practitioners Need to Know (and Do) About Common Language appeared first on DATAVERSITY.

Education 52

Education Information Business 52