Tue.May 04, 2021

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Building a Competitor Overview: What Should You Include?

Cipher

Competitor overviews play a central role in any Competitive Intelligence (CI) strategy. At Cipher , we’ve built competitor overviews across virtually every industry, and we include similar elements in every competitor overview we deliver to our clients.

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Celebrating Our 500th Customer & $22M Series B!

Crayon

It’s a great day for the Crayon community! Today, we celebrate our 500th customer and $22M Series B. Let’s go!!!

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Crucial Benefits of Collecting and Analyzing Data for Modern Businesses

Smart Data Collective

The market for big data is expected to be worth $274 billion by next year. This is hardly surprising, since so many businesses depend on data analytics to draw useful insights on every aspect of their business model. Analytics is one of the most powerful tools that modern businesses possess. Any business that is ready to embrace data analytics will have access to a wealth of information on their industry, customer base, competitors and more.

Business 339
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What to Consider When Acquiring, Using OSINT Tools

ArchIntel

ArchIntel™ -. A recent blog post by Cobwebs Technology explains the concept of open-source intelligence and how it is used. OSINT could be any information that can be accessed by the general public. It is a tool required by investigators and analysts when conducting investigations. However, searching through the web can be difficult because of the massive amounts of data available.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Big data has become incredibly important for the future of email marketing. Why is it important to have a data-driven email marketing strategy?

Marketing 256
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How Competitive Intelligence Isolated Opportunities and Internal Problems

Octopus

We called this post how Competitive Intelligence isolated opportunities and internal problems. It’s a Competitive Intelligence case study. The article presents how our services provide more certainty and confidence. You know how You know how you want to expand from. Read More. The post How Competitive Intelligence Isolated Opportunities and Internal Problems appeared first on Octopus Competitive Intelligence.

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Discovering Unmet Consumer Needs to Stand Out in Your Category

Netbasequid

Consumers can be fickle, and their needs and wants can change at the drop of a hat. Your ability to pivot as a brand is critical to staying ahead of the curve and meeting consumer needs. And there are a good number of unmet consumer needs floating around out there, waiting to be found. But how is this done? Using consumer intelligence , we’ll explore how to extract unmet consumer needs by: Auditing online consumer conversations.

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Moderna Seeking Competitive Intelligence Director for Global Commercial Ops Team

ArchIntel

ArchIntel™ -. A director of competitive intelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. Currently, Moderna is building a modern commercial organization. The competitive intelligence director will join the global commercial operations team to enable insights, capabilities and tools that will provide customers with a transformational experience, Moderna said in a job ad posted on LinkedIn.

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Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API [Video Instructions Included]

Moz

Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views. Better yet, it’s all available with only a few input variables.

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BakerHostetler Seeking Competitive and Market Intelligence Analyst

ArchIntel

ArchIntel™ -. Law firm BakerHostetler is looking to hire a full-time competitive and market intelligence analyst to join one of its offices in Chicago, Cleveland or Ohio. According to a job announcement posted on LinkedIn, the successful candidate will be tasked with conducting research on companies, industries, markets and competitors. In addition, the selected candidate must monitor news sources for business development and market visibility opportunities, keep tabs on trends related to key cl

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Top Advertisers on Facebook: United Kingdom

Pathmatics

At the end of each quarter, we take a look back at the past few months to identify new trends and changes in social advertising. In Q1 of 2021, we saw dramatic changes in Facebook marketing throughout the UK. Food and grocery services pulled back while retailers came back into the lead. In addition, as we’ve seen in the US and other countries, messaging around Covid-19 and public safety took center stage.

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AI is Here to Stay But So is Human Intelligence

ArchIntel

ArchIntel™ -. Futurists in the later half of the 20th century sounded the alarm bells over what they thought was the imminent replacement of human workers by robots. A recent article on Forbes tries to dispell this notion, stressing that today’s industrial thinkers are much more optimistic about humanity’s continued relevance in the future workplace.

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Augmented Analytics Solution: Pass or Fail?

Elegant BI

Choose an Augmented Analytics Solution Your Business Users Will WANT to Adopt! Your senior management team has decided to engender digital transformation and improve data literacy across the enterprise. As a primary step in this process, the team wants to implement an augmented analytics solution that will encourage business users to get involved in data analytics, to use data to make fact-based decisions and to present, report and collaborate using real, current and clear information that will

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Humans Still Needed in Industry 4.0

ArchIntel

ArchIntel™ -. Stephen Taylor , director of communications at WISER Systems, said in an article for Industry Today that the human factor remains central to the ongoing Industry 4.0 revolution despite its focus on the use of modern technologies for three reasons. First, Taylor said the human element is still needed for making business decisions. While machines are more capable of analyzing large datasets, Taylor said it is still up to humans to determine business priorities and make the final deci

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Seven Data Management Tips and Best Practices for Small Business Owners

Dataversity

Click to learn more about author Lidia S. Hovhan. Data is all-pervading in the modern world. Regardless of one’s industry or field, every organization always uses data in their everyday operations to help them attain their goals or help monitor their performance. However, without incorporating Data Management best practices, your data analysis may be flawed. […].

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7 Content Marketing Trends for Greater Impact in 2021

Similarweb

In life, change is the one thing you can depend on. At least that’s what my Grandmother has always told me. Remember skinny jeans and side-parts? Ok, that’s a joke for the millennials but you get the idea. . Content marketing is no different. Here’s what’s surprising though: Looking at marketing intelligence data, we found that the COVID-19 pandemic dramatically accelerated existing trends, but hardly altered their direction. .

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How to Improve Data Discovery with Sensitive Data Intelligence

Dataversity

Click here to learn more about Anas Baig. According to reports from IDC and Seagate, data is expected to grow at an exponential rate in the coming years. Reports suggest that by the year 2025, there will be an increase of data by 175 zettabytes. This amount of data can be beneficial to organizations, as […]. The post How to Improve Data Discovery with Sensitive Data Intelligence appeared first on DATAVERSITY.