Wed.Sep 13, 2023

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Salesforce plans generative AI boost for ESG reporting with Net Zero Cloud

CIO

Generative AI will soon be everywhere — including in Salesforce’s Net Zero Cloud environmental, social, and governance (ESG) reporting tool. Salesforce will add new features to Net Zero Cloud to automate some aspects of preparing ESG reports — something investors and regulators are increasingly paying attention to — and later upgrading them with new generative AI capabilities.

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How to Create Engaging Visual Content on a Budget

mention

In modern-day marketing, visual content plays a vital role in winning leads and customers. It increases the level of audience engagement, builds greater brand awareness, and drives conversions. Research shows online audiences are 40 times more likely to share visual content on social channels (Gitnux, 2023). This is a strong reminder of the role visual content plays in meeting marketing goals.

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Why your CEO needs to watch a coding video

CIO

By Bryan Kirschner, Vice President, Strategy at DataStax As a software developer and coding instructor, Ania Kubow is always informative and engaging. But watching her 30-minute video on “Vector Embeddings for Beginners” will be time well-spent for many people who have no intention of ever doing hands-on- coding. Specifically, it’s a must-watch for anyone who wants to run a company–ie., CEOs.

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The Power of Big Data and Analytics in Digital Signage

Smart Data Collective

Welcome to 2023, the age where screens are more than mere displays; they’re interactive communication portals, awash with data and always hungry for more. It’s time to dig deeper into the nexus of Big Data, Analytics, and Kitcast Digital Signage , the new frontier of business intelligence that’s transforming our interaction with the commercial environment, one digital billboard at a time.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Cloud Economics Help Businesses Build Cyber Resilience in the Cloud

Dataversity

Cloud computing has enabled many organizations to improve the scalability and flexibility of a variety of crucial business functions. As migration to cloud-based solutions gains momentum, understanding the total cost of cloud adoption is crucial. Cloud economics, in particular, is a framework that has been tailored to evaluate and enhance the financial dimensions of harnessing […] The post How Cloud Economics Help Businesses Build Cyber Resilience in the Cloud appeared first on DATAVERSITY

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10 mistakes that can tank IT innovation

CIO

Years into digital transformation, and decades into the IT function itself, many CIOs still fall short when it comes to innovation. Tech debt, budget constraints, and overloaded staff schedules are among the top reasons IT leaders cite for scuttled innovation attempts. Indeed, 50% of C-suite execs surveyed for a 2023 report on digital transformation from fintech company Broadridge admitted they struggle to balance innovation with daily tasks.

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AI Helps Businesses Enjoy Fast & Secure IT Infrastructures

Smart Data Collective

AI technology becomes more vital for businesses with each passing day. One of the most important yet often overlooked benefits of AI is that it can help businesses bolster their digital security. A growing number of hackers are using AI to perpetuate cyberattacks. Cybersecurity professionals need to use AI as well if they hope to combat these growing threats.

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How do you persuade others to help you create a customer-centric culture?

MarketCulture

Daniel H. Pink, author of the 2012 best-selling book “To Sell Is Human” provides a great example of how to persuade others with the right questions.

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Machine Learning Bolsters Digital Marketing Strategies

Smart Data Collective

Artificial intelligence is starting to have a huge impact on the way many companies around the world operate. One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. One recent survey found that 61.4% of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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5 things to look for in a competitive intelligence tool

WideNARROW

With the ever-evolving technological landscape of digital marketing, the need for a reliable Competitive Intelligence (CI) tool is becoming increasingly important. Marketers who are seeking to get ahead of their competition must ensure they have access to the most up-to-date insights and analytics that allow them to stay in step with market trends.

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IoT Security: What Kind of Data Is Compromised by Poorly Protected IoT Devices?

Smart Data Collective

IoT devices enable you to adjust your thermostat before you get back home. Or order groceries using your voice assistant. And they’re everywhere — in your office, your home, and even hospitals. We need them to make our lives more convenient, make transactions faster, and make the use of smart technology effortless. To do all of this, IoT devices have to collect data about you and your surroundings.

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DORA and its impact on data sovereignty

CIO

According to the European Commission, no less, ‘data is immensely valuable to all organisations, a significant resource for the digital economy and the ‘cornerstone of our EU industrial competitiveness’. Hardly surprising when you consider the data economy is projected to deliver more than €829b and nearly 11m jobs to the region by 2025. Capitalising on and nurturing numbers of that scale are precisely what is behind evolving EU strategies and regulations coming into play.

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Eliminate roles, not people: fine-tuning the talent search during times of change

CIO

Having joined Campbell’s in January 2022, Julia Anderson’s enterprise-wide responsibilities run from digital workplace services, IT platforms, and architecture, to cybersecurity oversight, business analytics, and transformation projects and programs. When she arrived, a business transformation was already underway. “There were two divisions structured and a central supply chain—very clear areas to partner with, but we weren’t set up to partner,” she says.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission