Wed.Feb 23, 2022

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8 Ways to Use the Psychology of Color to Increase Conversions of Your Landing Page

mention

Did you know that over 50% of users spend fewer than 15 seconds viewing a page? In fact, you have just around 50 milliseconds to make a good first impression on your landing page visitors. . During this time, your prospects are viewing the content, imagery, and web design of your page. Very few will read through the entirety of your content copy, in fact, most will only look at the imagery and color of your webpage.

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10 Ways Organizations Can Prepare for Changes Brought on by the IoT

Smart Data Collective

The Internet of Things is becoming a big deal for people in countless professions. It is projected that there will be over 75 billion IoT devices by the year 2025. The IoT is creating a lot of new changes that we have to prepare for. There are many benefits of living in a much more connected world. However, the IoT is also driving a number of new challenges as well.

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The State of Competitive Intelligence In 2022: 3 Remarkable Trends

Crayon

Five years.

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Data-Centric Firms Address Athena Shortcomings with Smart Indexing

Smart Data Collective

There are a lot of benefits of data scalability. The size and the variety of data that enterprises have to deal with have become more complex and larger. Traditional relational databases provide certain benefits, but they are not suitable to handle big and various data. That is when data lake products started gaining popularity, and since then, more companies introduced lake solutions as part of their data infrastructure.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The 20 Best Social Media Scanners & Monitoring Tools

Netbasequid

Social media continues to grow and has become the way many brands ‘do’ business. And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking your success. Here, we’ll explore what social media scanning is, as well as provide the 20 best social media monitoring tools out there.

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Major League Sports Mount a Full-Court Press in the Digital Space

Pathmatics

Like so many other industries, major league sports have shifted their advertising strategies to adapt to the ongoing pandemic. During the pandemic, major athletics went through a transformation, with most games canceled, postponed, or held to cardboard cutouts of adoring fans. While this disruption impacted athletes and fans alike, it also posed an even bigger challenge for the leagues' marketing teams.

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AI Ethics: Risk and Opportunity

Dataversity

Risks often dominate our discussions about the ethics of artificial intelligence (AI), but we also have an ethical obligation to look at the opportunities. In my second article about AI ethics, I argue there is a way to link the two. “Our future is a race between the growing power of technology and the wisdom with […]. The post AI Ethics: Risk and Opportunity appeared first on DATAVERSITY.