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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! “The Lean Startup” doesn’t attempt to provide a solution for every business problem.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Because I’ve been in the tech/startup/marketing field for 17 years, and have many kind folks who, over those years, offered to support my future efforts, a lot of the fundraising conversations were inbound. in angel investment.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. You’ve done your research, set up your test correctly, and the test is finally cooked. Add it as a variable.

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