mention

MARCH 22, 2023

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! It explains that founders and marketers shouldn’t pretend to know everything.

Marketing 260

Marketing Marketing Copywrite Startups 260

CXL

MAY 27, 2022

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Because I’ve been in the tech/startup/marketing field for 17 years, and have many kind folks who, over those years, offered to support my future efforts, a lot of the fundraising conversations were inbound. Take Demandbase.

Startups 96

Startups Sales Copywrite Research 96

CXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Strategy and statistical knowledge come first. Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. Add it as a variable. How to analyze A/B test results.

Win 106

Win Analysis Algorithm Knowledge 106