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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game!

Marketing 260
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

It uses marketing to raise brand awareness and get people excited about your products or services. The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. Likewise, 72% of consumers prefer brands whose employees share information online. The impact of this?

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. Make sure you’re informing your larger goals with this step. Provides market insights. Craig Sullivan.

Win 106