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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Blanchard details exactly how to create a social media program that produces real value.

Marketing 260
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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Heuristic analysis is about as close as we get to “best practices.” Doing a speed analysis.

Win 106