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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. Ries strives to take the guesswork out of innovation.

Marketing 260
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. This empowers them to hone their superpowers however they learn best.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

To simplify a winning process, the structure goes something like this: Research; Prioritization; Experimentation; Analyze, learn, repeat. Research: Getting data-driven insights. With copy testing , you learn how your actual target audience perceives the copy, what clear or unclear, what arguments they care about or not.

Win 106