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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. He covers sales models, partnerships, marketing tactics, and more.

Marketing 260
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

He cited an interview with Chris Orlob which showed that Fintech deals are closed with discovery techniques rather than talented sales tactics. We will start with some of the basics, but delve into the importance of vetting them for their knowledge of big data technology later. Do you want more sales? Identify Your Needs.

Marketing 343
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. So if you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales.

Sales 100
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A marketing playbook gets everyone on the same page. Content channels.

Marketing 124
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What are Essential Skills For A B2B Email Marketer?

Zoominfo

Learn more: [link] ! Whether you’re in marketing, sales, or recruitment, knowing how to use different automation tools is a must. HTML and CSS Knowledge. Copywriting. That’s where copywriting comes in. Strong copywriting skills lead to high open and click through rates. Exciting news! The Hard Skills.

Copywrite 237
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The Ultimate List of Marketing Podcasts

Zoominfo

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. Learn the strategies top marketing experts use to grow their businesses.

Marketing 252
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9 Account-based Marketing Case Studies

CXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. Learn why they worked and how to apply them to your business. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. And yet, no one can agree on what account-based marketing is. Resource-intensive?