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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. This is highly branded content disguised as entertainment and works by way of association.

Marketing 350
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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Ogilvy peels back the curtain to share the secrets to successful advertising, copywriting , and brand building. Certain tips on persuasion, copywriting, and social media will offer an instant benefit.

Copywrite 260
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them. Take a look at this Instagram grid by Mos, a financial technology company, as an example. Once you’re on the same page, dig deeper, check social media analytics.

Marketing 350
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results. Listen here. Listen here. Listen here.

Sales 269
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Did the team have access to the right technology?

Marketing 124
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Matt covers the entire pipeline – demand generation , lead management , sales effectiveness, technology, and more – all focused on helping you find, manage, and win more business.

Sales 100