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Conversion Psychology: What Is It and How to Use It

mention

Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 284
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results. Listen here. Listen here. Take a listen!

Sales 269
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Matt covers the entire pipeline – demand generation , lead management , sales effectiveness, technology, and more – all focused on helping you find, manage, and win more business.

Sales 100
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Like the plays of an NFL team, its contents lay out how you win.

Marketing 124
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Entertainers (comedians, musicians, DJs, performance troupes, etc.) If you’re marketing a B2B company that hasn’t been doing local SEO: Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible. Document your research.

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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. This is highly branded content disguised as entertainment and works by way of association.

Marketing 350
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. With every business fighting for attention, those that win are those that give customers what they want: value. To win at thought leadership, be different. Otherwise, the best you’ll achieve is entertaining window shoppers.