article thumbnail

16 Market research companies in Chicago for reliable consumer insights

ATTEST

Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. response 2. Herron Associates, Inc.

article thumbnail

The Best Social Media Monitoring Guide for Brands

Netbasequid

Social Media Intelligence is an overarching term covering a few key areas of social analytics, including Social Media Monitoring and Social Media Listening, with a focus on Competitor Analysis. Social Monitoring benefits all areas of brand operations from customer service, to marketing, to sales, to research and development.

Airline 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Evaluate Social Media Analytics

Netbasequid

Instead, use demographics as a framework to start your research, and adjust your thinking as you discover outliers within the mainstream majority. For example, if you owned a pizza restaurant, you might search on the term “pizza.” Using Social Sentiment to Perform a Competitor Analysis.

Airline 105
article thumbnail

Keyword Bidding: What It Is and How to Win Google Auctions

Similarweb

If you’ve done your research, you know which keywords bring quality leads to your website. For example, the coffee bean company might use “restaurant” as a negative keyword so searchers looking for a restaurant that serves coffee won’t see the ad selling coffee beans. Competitor analysis tools.

Win 52
article thumbnail

People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

The Moz Keyword Explorer research tool also allows you to view SERP features by keyword: What are the best techniques for analyzing competitors? One of the best ways to begin a competitor analysis is by identifying the URLs on your competitor’s site that you’re directly competing with.

article thumbnail

19 Ways To Promote Your Website and Boost Traffic

SpyFu

And again, some legwork needs to be done beforehand; you have to research those groups , get accepted, and then craft your content that you’ll share with that community. You need to invest some time and effort in the research process. To find relevant publications that accept guest posts, you can start with keyword research.

Analysis 133
article thumbnail

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

For restaurant and hotel listings in particular, there’s certainly a lot that can be done to stand out from other listings. With categories, a great place to start is completing a competitor analysis with GMBspy Chrome extension. Proximity for certain types of industries (restaurants, coffee shops, dry cleaners, etc.)