article thumbnail

IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Last month, we talked about the merits of using data analytics to get a better understanding of your competitors.

Startups 256
article thumbnail

How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

From building an optimized profile to mastering advanced search functionalities, you'll gain the tools for competitor analysis. Everyone from a product marketing manager to a sales rep can benefit from using LinkedIn for competitor intelligence. These are an often-ignored market intelligence tool.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 12 best market research tools for reliable data analysis in 2023

ATTEST

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right? Strapped for time?

article thumbnail

16 Market research companies in Chicago for reliable consumer insights

ATTEST

Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.

article thumbnail

How to Use Product Intelligence to Win Customers

Data Hut

Is your competitor’s assortment mix better than yours, or vice versa? Innovation and Improvement. The Dash Cart, Amazon’s smart shopping cart, is an excellent example of innovation in shopping. Product Research. Market research of products is essential to determine what exactly your customer is looking for.

Win 84
article thumbnail

Pharma Analytics: Unlocking Success and Transforming Your Business

Netbasequid

Modern AI-powered consumer and market research tools have this capability baked into the design. Product Development When it comes to developing new drugs, AI-powered market research can make your process easier and more successful. Competitor analysis on three metrics. quarterly or annually).

article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

It enables you to work in a way that fits the market needs, based on research. Some of the factors that you should consider to include in your competitor analysis are: Product offering: What products and services do your competitors offer, and how do they compare to your own?