Remove Competitive Remove Knowledge Remove Market Intelligence Remove Marketing Research
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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

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ROI of GenAI in Market Intelligence

Alpha Sense BI

And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketing intelligence, is left unanswered. to learn what people want and need, and why they do.

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Mailchimp Posts Vacancy for Market Intelligence Manager

ArchIntel

Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time market intelligence manager. The successful candidate will also review, critique and edit team research deliverables, including project plans, summaries, reports and slide decks.

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report?

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RAISE Webinar to Help Rural Exporters Fill Market Intelligence Gaps

ArchIntel

Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.

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Enhancing Market Research with Expert Insights

Alpha Sense BI

When conducting primary market research, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.

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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? Let’s take a look!