How to Effectively Manage Competitive Intelligence Consulting Vendors
Cipher
MARCH 30, 2021
No matter how sophisticated your market and competitive intelligence (M/CI) function is, it often makes sense to work with a third-party vendor.
10 Essential Examples of Competitive Intelligence
Crayon
APRIL 21, 2021
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Today, we’re going to walk through 10 such examples.
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How to use LinkedIn for Competitive Intelligence
Aqute Intelligence
APRIL 25, 2024
Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.
Should Product Marketing Managers Do Competitive Intelligence?
Cipher
OCTOBER 14, 2020
Competitive Intelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.
DIY cloud cost management: The strategic case for building your own tools
CIO
APRIL 25, 2024
Cloud cost management remains a critical CIO priority. For CIOs who may need to customize their cloud cost information streams or manage a complex cloud estate, do-it-yourself cloud cost management may be the way to go. And that’s all before considering the need to fuel new AI initiatives , which can push cloud costs up further.
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The 7 Greatest Challenges in Market and Competitive Intelligence
Cipher
MARCH 25, 2021
Market and competitive intelligence (M/CI) is an essential component of successful organizations. There’s a network of stakeholders to manage, an unfathomable amount of data, and sometimes, a lack of clarity across the organization. But it’s a very complex field.
Competitive Intelligence questions to NATS Strategy Analysis and Development manager
Octopus
MARCH 30, 2021
Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers.
Competitive Intelligence for B2B Product Managers
Aqute Intelligence
JULY 10, 2023
In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. There are a number of different CI techniques that B2B product managers can use to gather information about their competition. Not bad, not bad at all.
Telstra – Building A Better Operations Management Platform
CIO
MARCH 13, 2024
The change has been from a transactional to a project-management workflow and workforce—from high-volume transactional activities, such as repairing and installing phones, to more complicated project-based work, such as large fiber rollouts and Wi-Fi installations in stadiums.
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7 steps for turning shadow IT into a competitive edge
CIO
NOVEMBER 21, 2023
But for a select few, the deeper challenges of departmental technologies being funded, procured, and managed without IT involvement are the missed opportunities to better engage and fulfill departmental technology needs. Following are seven steps to guide this transformation for competitive advantage.
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The Product Manager / Marketer's Guide to Competitive Intelligence
Cipher
MARCH 24, 2021
As a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously. You have to manage your product(s) and their positioning, you have to monitor the changing needs of your customers, and you have to help bring new products to market.
An Intelligent Future for Manufacturing
CIO
MARCH 27, 2024
The integration of ICT into manufacturing technology is transforming the industry to meet these demands and sustain competitiveness in the long term. Going Digital to accelerate Innovation and R&D Today’s customer demands digitally integrated and intelligent products.
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Why Pay An Agency For Competitive Intelligence
Aqute Intelligence
JANUARY 10, 2024
Competitive intelligence can help mold your business into the confident and prepared leader it needs to be. Here are a few reasons why partnering with a competitive intelligence agency could help you tap into untapped opportunities. There’s also pressure to stay agile and updated in the field.
Connecting Employees to the “Why Care” and “Where to Go” with Competitive Intelligence Integrations
Crayon
MAY 24, 2022
We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Product managers. Customer Success. Product marketers. Content marketers. Recruiters.
4 ways CISOs can manage AI use in the enterprise
CIO
DECEMBER 18, 2023
But with time, CIOs are starting to figure out ways to manage the use of generative AI within the enterprise. While it is a given that AI will help organizations drive competitive advantage, the roll-out of this quickly evolving technology must be done safely. AI is evolving faster than any tech wave we have seen in the past.
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The fast track to intelligent retail modernization with TCS and Microsoft Cloud
CIO
APRIL 20, 2023
Consumer product goods manufacturers (CPGs) and physical and online retail stores need to increase investments in strategic real-time pricing, supply chain resiliency, and customer experience management to keep pace with the competition. Having hundreds of employees managing on-premises infrastructure is not cost-effective.
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Embracing neurodiversity in IT for competitive advantage
CIO
JULY 28, 2023
So each neurodiverse professional’s experience is unique, but speaking for myself, being neurodiverse has been a huge competitive advantage in my technology career. At the same time, at least here in the US, mental health and diversity, neuro or otherwise, have seen a massive increase in education for both managers and employees.
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Managing the holiday haze: How AI helps your Contact Center go the distance
CIO
DECEMBER 17, 2023
Intelligent routing helps optimize customer-employee pairing for every call, maximizing personalization, avoiding agent frustration, and minimizing transfers that keep callers waiting on hold. Artificial Intelligence You can explore compelling business cases for this emerging use of AI in the contact center here.
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BeyondTrust Seeks Senior Competitive Intelligence Manager
ArchIntel
AUGUST 31, 2021
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.
What Artificial Intelligence can Help Businesses Manage Their Online Profiles
Smart Data Collective
APRIL 25, 2022
A lot of organizations don’t recognize the role that AI technology can play when it comes to business management, improving customer relationships and managing your business’s online profile. This is one of the reasons they use AI to manage their profiles on Instagram and other platforms.
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BetterCloud Seeking Competitive Intelligence Manager
ArchIntel
MARCH 30, 2021
BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitive landscape.
Anaplan Looking for Competitive Intelligence Manager
ArchIntel
MAY 18, 2021
Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program.
Allstate Seeking Competitive Intelligence Associate Manager
ArchIntel
MAY 11, 2021
Insurance firm Allstate is looking for a competitive intelligence associate manager who will support senior leaders and the product management team by providing actionable insights. The post Allstate Seeking Competitive Intelligence Associate Manager appeared first on ArchIntel™. ArchIntel™ -.
9 Top Competitive Intelligence Tools For Data Manipulation
Aqute Intelligence
APRIL 18, 2023
Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.
Deluxe Recruiting Competitive Intelligence Program Manager
ArchIntel
MARCH 30, 2021
Deluxe is recruiting a new competitive intelligence program manager for placement in its offices in Atlanta, Georgia. The company summarized the role as being responsible for establishing an enterprise-level competitive intelligence program as well as overseeing its implementation throughout the cycle.
Verizon Seeking Competitive Intelligence Marketing Manager
ArchIntel
MARCH 16, 2021
Telecommunications company Verizon has announced an opening for the role of competitive intelligence marketing manager based in Ausburn, Virginia. Additionally, the hiree will also help Verizon’s management team understand the company’s challenges and address identified issues.
Adobe Hiring Senior Manager of Competitive Intelligence
ArchIntel
NOVEMBER 2, 2021
Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making.
Competitive Intelligence is Key to Effective Strategic Management
ArchIntel
DECEMBER 1, 2021
The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitive landscape as well as stakeholder expectations.
Khoros Hiring Oregon-Based Competitive Intelligence Manager
ArchIntel
FEBRUARY 23, 2021
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
5 Top Competitive Intelligence Tools for Finding Industry Experts
Aqute Intelligence
APRIL 25, 2023
Competitive intelligence is a process that often involves several areas, such as how an organization collects data, analyzes competitive intelligence, finds experts and more. Every company deals with competition, and battling to find the right experts to help form new strategies is no exception.
Epsilon Hiring Illinois-Based Senior Competitive Intelligence Manager
ArchIntel
JULY 6, 2021
Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
NICE CXone Hiring Market and Competitive Intelligence Manager
ArchIntel
JUNE 8, 2021
Cloud platform provider NICE CXone is looking for a manager of market and competitive intelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. Specifically, the manager will track competitor activities such as go-to-market strategies , pricing and product direction.
Harness Posts Job Vacancy for Competitive Intelligence Manager
ArchIntel
AUGUST 3, 2021
Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. The post Harness Posts Job Vacancy for Competitive Intelligence Manager appeared first on ArchIntel™.
7 Competitive Intelligence Tools You Should Be Using
Aqute Intelligence
MARCH 7, 2023
Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitive intelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
To Create a Competitive Culture, You Need Role Models and Software
Crayon
MAY 18, 2022
To create a competitive culture is to convince your colleagues that competitive intelligence is essential—to shift the perception of CI from nice-to-have to need-to-have. What we’re talking about here is change management—getting people to do things in a new way. What does that mean?
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Collecting Competitive Intelligence Using Artificial Intelligence-Powered Solution From Contify
ArchIntel
JANUARY 13, 2021
Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing. ArchIntel™ -.
Marketing Applications of Competitive Intelligence
ArchIntel
JUNE 9, 2021
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.
Coca-Cola Looking for Senior Competitive Intelligence Manager
ArchIntel
JANUARY 12, 2021
Coca-Cola is searching for a senior manager for competitive intelligence who will be responsible for conducting competitive analysis in the company’s consumer goods space. The post Coca-Cola Looking for Senior Competitive Intelligence Manager appeared first on ArchIntel™. ArchIntel™ -.
Zscaler in Search of Senior Competitive Intelligence Manager
ArchIntel
JANUARY 26, 2021
Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions.
How good is ChatGPT for competitive intelligence?
Aqute Intelligence
MARCH 27, 2023
It can pass bar exams and medical exams and seemingly answer all sorts of questions in a way that has some people very excited about ChatGPT being a fundamental shift in computer intelligence. Partners at this level get access to training, sales and marketing resources, and a dedicated partner account manager.
UserTesting Announces Vacancy for Manager of Competitive Intelligence
ArchIntel
FEBRUARY 9, 2021
Application software firm UserTesting announced that there is a vacancy in its organization for manager of competitive intelligence. The company said that the candidate who will land the position will be the lead competitive analyst in its ranks. Someone with strong customer empathy is also preferred.
KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence
ArchIntel
APRIL 13, 2021
KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. The person selected to fill this position will be the company’s go-to expert on the competitive landscape. .” — ReportLinker.
Harnham Seeks Senior Competitive Intelligence Manager for Biotech Company
ArchIntel
JANUARY 26, 2021
Recruitment company Harnham has posted a job advertisement for a senior manager of competitive intelligence who will be based in Boston, Massachusetts. The role will provide competitive intelligence and strategic insights across organizations within a company that focuses on biotechnology. ArchIntel™ -.
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Luxury Hotel Brand Uses Online Management, Competitive Intelligence to Improve Customer Engagement
ArchIntel
FEBRUARY 2, 2022
Online brand management is becoming more important in the modern era for businesses to be more successful. Marketing Tech News explores how a luxury hospitality brand uses online marketing and competitive intelligence to improve its presence and overall performance. ArchIntel™ -.
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