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What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.

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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth. To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research.

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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. We highlight some key points from the report below!

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How to Use Product Intelligence to Win Customers

Data Hut

By tracking, analyzing, and gaining insights from these metrics’ retailers can gain a comprehensive understanding of information that’s required to stay ahead in the competition. . Also Read: Retail Marketing Strategy: The Road to Success. Scoping your competition. Product Research. Smart Pricing.

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Fuld + Company Provides Global Consumer Products Company Precise Market Sizing & Opportunity Assessment to Inform a Strategic Investment

Fuld

Beyond supporting the investment decision, Fuld + Co’s research and resulting market analysis can inform future supply chain, pricing and marketing decisions. Fuld’s estimate was also broken down by individual brands and by retail channel.

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The Power of Expert Insights as Alternative Data

Alpha Sense BI

The main use cases for alternative data is to conduct research in: due diligence , portfolio management, consumer behavior, competitive landscaping, and private markets. For example, the former Vice President of Opportun suggested that 95% of their marketing for clientele was sourced via alternative data. “95%

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What is the Chi Square Test of Association and How Can it be Used for Analysis?

Elegant BI

Marketing / Market Research – To determine if certain types of products sell better in certain geographic locations than others, and to verify if gender has an influence on purchasing decisions. Business Problem: A marketing researcher wants to know if gender has an influence on political party preference.