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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. Likewise, executive leadership must have a thorough understanding of the competitive landscape they are operating in while staying keenly aware of evolving consumer trends.

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How To Write A Competitor Analysis Report

Aqute Intelligence

Analyzing your competitors' marketing strategies and potential customer acquisition tactics can also provide valuable insights for tailoring your own approach to the target market. Identify primary and secondary competitors Having a clear understanding of your competitive landscape is crucial.

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10 Market Research Tools to Take Advantage of in 2022

Owler

Why Great Market Research Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.

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Discover the Voice of the Customer With Expert Insights

Alpha Sense BI

However, traditional market research tools often rely on publicly available databases, which can lead to generalized information from non-exclusive resources. AlphaSense provides business professionals with direct access to credible, unique insights into buying patterns and competitive landscapes through its customer voices.

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5 Questions to Answer When Evaluating Your Competitive Intelligence (CI) Platform

Evalueserve

With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer insights, or anything in between. Are organizations getting the most out of their competitive intelligence platforms?

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Market Intelligence Market research deals specifically with your company, marketing strategy, and product line.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Best For: AlphaSense is best suited for corporations, investment firms, financial services firms, or consulting companies conducting comprehensive market research and competitor monitoring. It enables a granular understanding of competitive landscapes, customer shifts, and sector-specific trends.