Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

ArchIntel

JULY 6, 2021

Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

OCTOBER 29, 2020

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

Competitive Intelligence 196

Competitive Intelligence Intelligence Intelligence Competitive 196

ArchIntel

FEBRUARY 3, 2021

To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. These are the profiles of some of them. Her career is also focused on marketing , team-building and market analysis.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JANUARY 20, 2021

The energy market is the country’s third biggest industry today. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitive intelligence executives to light the way forward. ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

JUNE 14, 2023

We are honored that Forrester has named AlphaSense as a leader in The Forrester Wave : Market And Competitive Intelligence Platforms, Q2 2023 report. If you are interested in learning how AlphaSense makes a difference to market and competitive intelligence teams, check out our video case study of Salesforce.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

ArchIntel

OCTOBER 6, 2021

He was a senior product manager at the company until April this year, his LinkedIn profile shows. He rejoined Dish Network in 2016 after almost two years at Sling TV, where he was head of customer marketing and retention. Callis is a graduate of Purdue University with a bachelor’s degree in marketing and strategy.

Education 104

Education Profiling Management Competitive Intelligence 104

ArchIntel

FEBRUARY 10, 2021

Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. By taking on the same mindset, companies can potentially uncover a competitor’s plan to crack new markets. The trend analysis approach also applies to job postings.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

OCTOBER 9, 2019

The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

ArchIntel

MARCH 17, 2021

Arnold DuBell is the associate director of competitive intelligence and strategic intelligence for the oncology business of Novartis. Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile. ArchIntel™ -.

Profiling 104

Profiling Competitive Intelligence Intelligence 104

Evalueserve

JULY 22, 2021

Competitive Intelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of Competitive Intelligence. Sector Intelligence. It’s hard to get one, and it’s harder to maintain one.

Competitive Intelligence 78

Competitive Intelligence Competitive Intelligence Intelligence 78

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Owler

FEBRUARY 2, 2022

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. How can I increase my share of this market?

Competitive Intelligence 52

Competitive Intelligence Research Competitive Intelligence 52

Aqute Intelligence

APRIL 5, 2019

Many of our clients are hiring a competitive intelligence agency for the first time. Below are some the questions that typically go into a competitor profile. Below are some the questions that typically go into a competitor profile. How many marketing employees? Sales pitch What is their go-to-market messaging?

Competitive Intelligence 100

Competitive Intelligence Research Competitive Intelligence 100

ArchIntel

MARCH 17, 2021

Niyogi describes herself as an experienced pharmaceutical market research professional who has time and again shown the ability to translate collected information into actionable insights. At the Cambridge, England-headquartered pharmaceutical company, Niyogi worked as senior manager of market research.

Profiling 80

Profiling Pharmaceutical Globalization Hospitals 80

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics.

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Netbasequid

JANUARY 5, 2021

Here we’ll look at a few competitive intelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitive intelligence and consumer intelligence to what other brands are getting right means efficiency. But that doesn’t mean cutting corners. Share of Voice.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Evalueserve

DECEMBER 2, 2020

There’s no denying the importance of having a competitive intelligence (CI) platform in the “New Normal”. With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer insights, or anything in between.

Competitive Intelligence 98

Competitive Intelligence Competitive Competitive Landscape Intelligence 98

ArchIntel

FEBRUARY 24, 2021

While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. Competition in the industry is seen to expand in conformity with the expected rise in AI spending. These are some of their profiles.

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

ArchIntel

JULY 7, 2021

New Hampshire-based York IE recently launched the teams feature for Fuel, its market and competitive intelligence platform. The investment company said the new teams feature enables startup employees to collaboratively research companies and markets then share their findings with colleagues.

Research 104

Research Startups Competitive Intelligence Competitive Landscape 104

Evalueserve

JULY 14, 2021

There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Marketing Teams.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Aqute Intelligence

MARCH 30, 2023

Competitive intelligence allows your company to analyze and track information related to your competition. The goal of competitive intelligence is to empower your business. Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors.

Competitor Analysis 130

Competitor Analysis Analysis Research Competitive Intelligence 130

ArchIntel

MARCH 17, 2021

With a career spanning nearly 20 years, Petronzio has led projects in the areas of commercial and product strategy, including market assessment, positioning, launch, portfolio development, business growth, life-cycle management and competitive analysis. Petronzio holds a bachelor’s degree in psychology from the University of St.

Pharmaceutical 104

Pharmaceutical Profiling Business Competitive 104

ArchIntel

JANUARY 4, 2022

San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market. The manager will drive go-to-market activities , competitive intelligence , messaging and positioning for the company’s products.

Management 104

Management Marketing Marketing Human Resources 104

Contify

DECEMBER 16, 2019

Contify, the AI-enabled market and competitive intelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals. About Contify.

Competitive Intelligence 52

Competitive Intelligence Competitive SWOT Intelligence 52

Aqute Intelligence

JULY 12, 2023

Software companies find themselves in a crowded market. Developers need to keep a constant eye on their competition which is always iterating new versions of rival software. Software companies can use many tools and services to gather competitive intelligence. Need a quote for competitor research?

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Academyci

FEBRUARY 13, 2020

Ben Gilad just finished teaching at the Academy of Competitive Intelligence winter core certification. In every program, there are at least a few people from market research. This year one bright attendee was from market research. I will convince him to stop wasting your talent on market research.

Competitive Intelligence 40

Competitive Intelligence Market Research Marketing Research Win 40

ArchIntel

OCTOBER 6, 2021

The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by market research firm Technavio. It also forecasted that the massive open online course market could be worth $25.33 million subscribers in the first year, Rao’s LinkedIn profile states.

Marketing 104

Marketing Marketing Education Profiling 104

Evalueserve

SEPTEMBER 20, 2021

Competitive Intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about the environment in which your business functions to gain a competitive advantage. In this blog, we’ll walk you through how a Competitive Intelligence Solution can make your job easier.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

ArchIntel

MARCH 31, 2021

With its principal customer seeking to make the most out of every dollar spent, competition in the sector is expected to shift into high gear. Each competitive intelligence professional will have to work hard to provide the insights needed to push their company ahead. These are the profiles of some of those executives.

Competitive 104

Competitive Due Diligence Marketing Marketing 104

SCIP

AUGUST 2, 2021

UPDATE YOUR PROFILE. Impact of Digital Transformation on Strategy & Intelligence. 28-29 & OCT 1 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success. Strategic & Competitive Intelligence Professionals (SCIP). KEY TOPICS.

Competitive Intelligence 52

Competitive Intelligence SCIP Competitive Intelligence 52

ArchIntel

DECEMBER 1, 2021

The United States’ artificial intelligence market is forecasted to reach $28.9 Meanwhile, trailing behind is China, whose AI sector is expected to reach a market size of $53.6 Other noteworthy competitors are Japan and Canada, whose AI markets are forecasted to grow at 28.8 ArchIntel™ -. billion by the end of 2021.

Globalization 104

Globalization Marketing Marketing Profiling 104

Evalueserve

JULY 2, 2021

Round Table Recap: Competitive Intelligence Best Practices for Professional Services Firms. CI should be housed within the marketing and strategy teams. 25 industry professionals shared their experiences in professional services firms that utilize competitive intelligence. The reason is two-fold.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Contify

SEPTEMBER 10, 2019

These breadcrumbs are used by B2C companies like Google and Facebook to put together our consumer profile and then make billions of dollars by showing us ads off of those profiles. Surprisingly, B2B companies haven’t been able to leverage the power of digital breadcrumbs to develop their market and competitive intelligence strategies.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

ArchIntel

MARCH 10, 2021

With no end yet in sight for the worldwide health crisis, the global cybersecurity market is expected to grow at a dizzying pace in 2021 and in the years to come. The United States is the world’s largest cybersecurity market, which was valued at $21.14 These are the profiles of some of them. He also worked for Guavus.

Competitive Intelligence 104

Competitive Intelligence Profiling Loss Competitive 104

ArchIntel

JUNE 2, 2021

As each company makes a dash to develop a better cure, their competitive intelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. Executive Profile: Margaret Hansen-Jain, Director of Business Insights at Bayer Pharmaceuticals. These are some of the U.S.

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Pharmaceutical Competitive Competitive Intelligence Profiling 104