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11 Essential Sales Enablement Statistics for 2021

Crayon

Sales enablement statistics are useful for a number of reasons. Maybe you’re new to the discipline and trying to quickly learn as much as possible. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage.

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Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within Competitive Intelligence, what drove you to focus on sales?

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

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Why Owler Is a Powerful Sales Enablement and Content Marketing Tool: Marketron

Owler

I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! We’re Sales Enablers and Want to Share the Best Resources with Our Customers As the senior content marketing manager for Marketron, I develop content that delivers strategies, tips, and ideas to an audience of salespeople.

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Lever Opens Senior Product Marketing Manager Position

ArchIntel

According to Lever’s LinkedIn post, the successful applicant will work with a cross-functional team to develop new customer- and value-oriented content, including thought leadership collateral and sales enablement tools. The applicant will also do research on market trends and work with other departments to launch new products.

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Tips for Choosing a Win Loss Platform

Primary Intelligence

Win loss analysis insights should spill into sales intelligence and coaching, product roadmap and development, customer experience, effective marketing strategies, competitive intelligence, and can even be used by c-level executives to make data-driven business decisions. User Friendly.

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Using Win Loss Analysis: Marketing

Primary Intelligence

With over 80% of the B2B buyer’s journey happening before they speak with a sales rep, marketers need to be able to determine what content, messaging, and touchpoints will help educate and prepare customers to be ready to speak with your sales sooner. Check out this podcast episode to learn more! Understanding Buyer Needs.

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