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Supercharging retail with AI: Blending commerce and lifestyle

CIO

Global events and changing consumer behaviors in the digital era are causing retailers to look toward the future with concern. Yet, with AI-enabled advances opening a world of possibilities for operational efficiencies and hyper-personalized, real-time, omnichannel customer experiences, the future of retail is anything but bleak!

Retail 720
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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. This finding is consistent across both the retail and travel sectors.

KPI 69
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11 Competitor KPIs Every Brand Should Track – Part 1

Data Hut

As a retailer, your journey moves only in the direction of growth. The insights you get through tracking competitor KPIs are crucial to a brand’s decision-making process. Let us look at a few of the most critical competitor KPIs. . KPI #1: Price tracking. KPI#2: Promotions tracking . promotions kpi. .

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Take Control of Your Brand with Direct-to-Consumer (D2C)

Evalueserve

Direct-to-Consumer (D2C) is a strategy in which a company markets and sells its products or services directly to its consumers, eliminating the need for intermediaries or 3rd parties, e.g., grocery stores, dealerships, retailers, etc. PepsiCo launched two new D2C e-Commerce Web Properties in 2020: PantryShop.com & Snacks.com.

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The Milkman always delivers via efficient and green last-mile operations

CIO

Since then, much has changed, but the last-mile delivery KPI remains: “deliver on expectations.” When retailers jumped on the trend, offering in-store and digital buying experiences, they struggled to deliver the frictionless and secure omnichannel journey that consumers expect from purchase to doorstep.

Retail 489
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Price testing: How to design a framework to maximize your profit

Data Hut

Also read: Coronavirus: Changing consumer behavior and e-commerce trends. Several price comparison websites get data directly from retailers. Use the right metrics: Every goal is related to specific metrics or KPI. Similarly, you can use your product category, audience demographics, and several other price testing factors.

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21 Ways to Triple Your B2B E-Commerce Conversions

Moz

Posted by OliviaRoss It takes thoughtful work to scale an e-commerce store. These are the usual suspects for e-commerce conversion goals: An online sale A user adding a product to their cart A user adding an item to their wishlist Email signups Social media shares Any KPI your company finds valuable. Fix your analytics.