Take Control of Your Brand with Direct-to-Consumer (D2C)
Evalueserve
JANUARY 21, 2021
Direct-to-Consumer (D2C) is a strategy in which a company markets and sells its products or services directly to its consumers, eliminating the need for intermediaries or 3rd parties, e.g., grocery stores, dealerships, retailers, etc. PepsiCo launched two new D2C e-Commerce Web Properties in 2020: PantryShop.com & Snacks.com.
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