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How to Create a Marketing Playbook for Consistent Campaigns

CXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Your customer profiles and buyer personas. Set KPIs for your team to track. Each KPI will show whether a play is on course to hit a goal and flag up underperforming tactics.

Marketing 124
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Best SEO KPIs and Dashboards to Analyze Performance Like a Pro

mention

4 Keyword ranking Also called Search ranking, this SEO KPI measures how well a site ranks organically based on a specific keyword(s). 8 Bounce rate This is a powerful SEO KPI because it tracks how long people tend to stay on your website; the longer the better. The association often generates a positive impression of you. #4

KPI 157
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How to Run a Social Media Audit in 7 Steps

mention

As such, it should be in your e-commerce, B2B or B2C, or SaaS marketing guide , whichever applies. As you track down your old social profiles, you’ll need to prepare an audit spreadsheet. Ensure Consistent Branding Let’s assume you have all your profiles listed. It should be run quarterly, too.

Profiling 261
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21 Ways to Triple Your B2B E-Commerce Conversions

Moz

Posted by OliviaRoss It takes thoughtful work to scale an e-commerce store. These are the usual suspects for e-commerce conversion goals: An online sale A user adding a product to their cart A user adding an item to their wishlist Email signups Social media shares Any KPI your company finds valuable. Fix your analytics.

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Clickless Analytics

Elegant BI

More like an e-commerce site, one has to be given a choice to select a ready analytics or graph based on past analysis and intentions. The logic of a Clickless world starts with taking the profile of the user and preparing the basis for the profile. Along with the profile comes the analytic tree.

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Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

CXL

In addition, A/B tests are the foundation of many other CX optimization techniques, including multivariate testing, product recommendation, and profile-based targeting. Being an e-commerce website with over a million visitors per month, the decision of which data set to trust made a big difference in the company’s KPI reporting.

KPI 76