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How to Run a Social Media Audit in 7 Steps

mention

This makes it a potent marketing tool businesses should leverage if they want to reach as many people as possible. As such, it should be in your e-commerce, B2B or B2C, or SaaS marketing guide , whichever applies. Despite the many advantages of social media audits, it is a process that many businesses tend to neglect.

Profiling 261
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Best SEO KPIs and Dashboards to Analyze Performance Like a Pro

mention

4 Keyword ranking Also called Search ranking, this SEO KPI measures how well a site ranks organically based on a specific keyword(s). 8 Bounce rate This is a powerful SEO KPI because it tracks how long people tend to stay on your website; the longer the better. The association often generates a positive impression of you. #4

KPI 157
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Clickless Analytics

Elegant BI

You can use your mouse, or finger or your nose if the hands are busy, but you have to click. More like an e-commerce site, one has to be given a choice to select a ready analytics or graph based on past analysis and intentions. Along with the profile comes the analytic tree. We have to point and click.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Your customer profiles and buyer personas.

Marketing 124
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21 Ways to Triple Your B2B E-Commerce Conversions

Moz

Posted by OliviaRoss It takes thoughtful work to scale an e-commerce store. These are the usual suspects for e-commerce conversion goals: An online sale A user adding a product to their cart A user adding an item to their wishlist Email signups Social media shares Any KPI your company finds valuable. Fix your analytics.

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Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

CXL

Modern business decision-making has to be data-driven. It’s a business practice designed to get optimal results from your team’s activities. In addition, A/B tests are the foundation of many other CX optimization techniques, including multivariate testing, product recommendation, and profile-based targeting.

KPI 76