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How to Create a Marketing Playbook for Consistent Campaigns

CXL

It also helps you: Create the right type of content; Reach the right target audience on the right channels; Produce content faster; Cut down on wasted time and spend; Quickly onboard new team members; Incrementally improve marketing by learning from each campaign. Your customer profiles and buyer personas. Positioning. Target audience.

Marketing 124
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21 Ways to Triple Your B2B E-Commerce Conversions

Moz

Posted by OliviaRoss It takes thoughtful work to scale an e-commerce store. These are the usual suspects for e-commerce conversion goals: An online sale A user adding a product to their cart A user adding an item to their wishlist Email signups Social media shares Any KPI your company finds valuable. Fix your analytics.

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Clickless Analytics

Elegant BI

The other added solution is a self-learning bot which manages the analytics for you. More like an e-commerce site, one has to be given a choice to select a ready analytics or graph based on past analysis and intentions. The logic of a Clickless world starts with taking the profile of the user and preparing the basis for the profile.

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Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

CXL

In addition, A/B tests are the foundation of many other CX optimization techniques, including multivariate testing, product recommendation, and profile-based targeting. Being an e-commerce website with over a million visitors per month, the decision of which data set to trust made a big difference in the company’s KPI reporting.

KPI 76