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How to Create a Marketing Playbook for Consistent Campaigns

CXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. The purpose of a marketing playbook is to arm your team with the knowledge to do their job to the best of their ability. Your customer profiles and buyer personas. Positioning.

Marketing 124
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21 Ways to Triple Your B2B E-Commerce Conversions

Moz

Posted by OliviaRoss It takes thoughtful work to scale an e-commerce store. These are the usual suspects for e-commerce conversion goals: An online sale A user adding a product to their cart A user adding an item to their wishlist Email signups Social media shares Any KPI your company finds valuable. Fix your analytics.