How to Create a Marketing Playbook for Consistent Campaigns
CXL
JUNE 16, 2022
FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. The purpose of a marketing playbook is to arm your team with the knowledge to do their job to the best of their ability. Your customer profiles and buyer personas. Positioning.
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