How to Create a Marketing Playbook for Consistent Campaigns
CXL
JUNE 16, 2022
FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Your customer profiles and buyer personas. Set KPIs for your team to track. Each KPI will show whether a play is on course to hit a goal and flag up underperforming tactics.
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