How to Create a Marketing Playbook for Consistent Campaigns
CXL
JUNE 16, 2022
FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. An editor needs a draft from a content writer, who needs a brief from a content marketing manager, which is based on information from a content strategist. Set KPIs for your team to track.
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