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Take Control of Your Brand with Direct-to-Consumer (D2C)

Evalueserve

PepsiCo launched two new D2C e-Commerce Web Properties in 2020: PantryShop.com & Snacks.com. Nike has also invested heavily in its D2C initiatives over the past few years by improving its e-commerce website and the NikePlus membership program. Reach customers on non-commerce platforms (social media, games, etc.).

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

It also helps you: Create the right type of content; Reach the right target audience on the right channels; Produce content faster; Cut down on wasted time and spend; Quickly onboard new team members; Incrementally improve marketing by learning from each campaign. You can find playbooks on every type of tactic you can think of.

Marketing 124
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What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Moz

On a scale of 1-5, how advanced would you say your SEO knowledge is? The majority of our readers remain intermediately knowledgeable about SEO concepts, leaving plenty of room for new learnings across skill levels. It also necessitates our incorporation of social media engagement as a top KPI for blog performance.

Loss 57
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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Predictive analytics : This method uses advanced statistical techniques coming from data mining and machine learning technologies to analyze current and historical data and generate accurate predictions. They may be muscular not because of their knowledge, but actually in spite of it. On the other side of things, BA is more technical.

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How Can Smart Data Discovery Tools Generate Business Value?

Datapine Blog

There are many KPI examples you could choose from, depending on your industry and/or department. If you can’t learn how to get the most from your data, your business will fall behind. Augmented Analytics uses machine learning algorithms and natural language processing to automate the insights that you receive from your data.

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Discover 20 Essential Types Of Graphs And Charts And When To Use Them

Datapine Blog

In this post, we will provide you with the necessary knowledge to recognize the top 20 most commonly used types of charts and graphs and give insights into when and how to use them correctly. 1) Number Chart When to use A real-time number chart is essentially a ticker that will give you an immediate overview of a particular KPI.

KPI 71
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21 Ways to Triple Your B2B E-Commerce Conversions

Moz

Posted by OliviaRoss It takes thoughtful work to scale an e-commerce store. These are the usual suspects for e-commerce conversion goals: An online sale A user adding a product to their cart A user adding an item to their wishlist Email signups Social media shares Any KPI your company finds valuable. Fix your analytics.