article thumbnail

10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.

Copywrite 893
article thumbnail

13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Ogilvy peels back the curtain to share the secrets to successful advertising, copywriting , and brand building. Certain tips on persuasion, copywriting, and social media will offer an instant benefit.

Marketing 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. In this one, GE emerges from the narrative as the saviors of the Earth!

Marketing 350
article thumbnail

US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

As SVP for AECOM, Elero has been responsible for driving top-line growth for the company’s intelligence solutions enterprise, with a focus on capitalizing on business opportunities and managing investments necessary for providing innovative and cost-effective solutions. Ryan Albright, Marketing Director, Herbert, Rowland & Grubic.

Copywrite 104
article thumbnail

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Bowery Capital Startup Sales Podcast. Listen here. 3. Sales Influence—Why People Buy. Listen here. 5. It’s Time to Sell. Listen here. Listen here.

Sales 269
article thumbnail

The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Matt covers the entire pipeline – demand generation , lead management , sales effectiveness, technology, and more – all focused on helping you find, manage, and win more business. Host: Various Episode Length: 50 minutes Listen to Bowery Capital Startup Podcast.

Sales 100