Remove Business Remove Copywrite Remove Innovation Remove Knowledge
article thumbnail

Tech leaders weigh in on the upside and flipside of generative AI

CIO

Generative AI is a key part of our business strategy, facilitating growth with AI-enabled processes already live in production,” he says. We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks.

article thumbnail

13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Ries strives to take the guesswork out of innovation.

Copywrite 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Fintech, or financial technology, uses innovative solutions to improve the financial services industry. These marketing agencies can help you create campaigns to expand your business, increase revenue, and grow your market share. You need to ask yourself these questions: What is your business goal? Identify Your Needs.

Marketing 342
article thumbnail

Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

Unfortunately, they also have challenges, such as choosing the right business model for their AI startup. Hughes points out that this has made it more difficult for tech companies to innovate effectively. They will need to know what skills to look for when building a pool of talented employees to serve their business.

Startups 211
article thumbnail

15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. In the event your business has yet to find its Michelangelo, here are 15 inspiring examples of content marketing done right. Copywriting: The Definitive Guide. Source: Harvard Business Review.

Marketing 350
article thumbnail

The Ultimate List of Marketing Podcasts

Zoominfo

The iTunes description for this podcast reads as follows: The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of today’s top social influencers. Learn the strategies top marketing experts use to grow their businesses. Check it out!

Marketing 252
article thumbnail

Creating a Cohesive Experience with Data Analytics

Netbasequid

Data analytics should be seamlessly integrated across all facets of your business operations, creating a cohesive and interconnected experience. Many business leaders will agree with this, as a tool with a broad range of capabilities is critical for any brand. How do analytics offer brands a holistic view of their company?