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10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.

Copywrite 894
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List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. They have different needs, budgets, and resources.

Marketing 219
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The Marketer’s Guide to Email List Segmentation

Zoominfo

For industry think about the different types of businesses you work with — like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. They have different needs, budgets, and resources.

Copywrite 130
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List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. They have different needs, budgets, and resources.

Marketing 124
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5 methods to adopt responsible generative AI practice at work

CIO

Commit bots can also help developers write messages that include enough information to be useful to users and other developers, and generative AI could do the same for IT staff documenting upgrades and system reboots. And if the information you want doesn’t exist, the model will still attempt to create something plausible.

Copywrite 695
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis. Do B2B brands even qualify for local SEO?

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. Around 80% of people are more likely to do business with a company if it offers a personalized experience. Cross-selling is something you’ll be familiar with. Source ).

Sales 107